When Art meets Technology… If you go to Paris, in 2019, you must see this !
Having the opportunity to admire paintings like The Kiss, Klimt or Starry Night, Van Gogh is a fantastic experience. However, going to the Belvedere Museum or to the MoMA New York is expensive. Gianfranco Iannuzzi breaks the rules of art in museums and offers masterpieces in plain sight.
Immersive Art Accessible to Everyone
Gianfranco Iannuzzi reinvests existing spaces to offer a new form of art, animated and immersive. Thanks to a system of video projections, he transports artworks from a museum to astonishing locations such as a Bunker in South Korea or an old theatre in Mexico. This year, the artistic director chose to transform an old Parisian foundry into an ephemeral and interactive exhibit, celebrating Van Gogh’s genius. No need to fly to Amsterdam to admire the brushwork of the great painter, Gianfranco Iannuzzi democratize access to art thanks to high technology.
“I want to take the public out of a posture of classic reception by bringing it at the heart of the work, as on a stage where it would be part of the show. When in the quarries, I see children playing with the images on the ground or couples dancing on the music, the bet is won.” Gianfranco Iannuzzi
Take the Public at the Heart of the Artwork
Aware of the evolution of his time, Gianfranco Iannuzzi also reinvents the relationship between the public and the artwork. Experiencing the Atelier des Lumières is indeed a dive into rich colours. The public connects with the painting, the brushwork appears thanks to the light show. Sound also plays a role in the experience, it offers a new dimension to the artwork. Children or adults, the public tames the masterpiece, almost takes it over while watching his shadow shape on the projection.
The Atelier des Lumières
Following the success of the exhibition “Carrières de Lumières” in Les Baux de Provence, Bruno Monnier, Head of Culturespaces, decided to export the project to the capital. In April 2018, the Atelier des Lumières is created in an old foundry of the 19th century in the heart of Paris. Combining new technologies and artistic creation, the Atelier des Lumières offers immersive exhibitions in an unusual place. One hundred and forty video-projectors and fifty speakers allow the masterpieces to come to life in front of the amazed audience. Far from competing with traditional museums, these digital exhibitions take part in the democratization of access to art.
The exhibit Van Gogh, Starry Night takes place from February 22nd to December 31, 2019, at the Atelier des Lumières in Paris.
Photo credits : Atelier des Lumières
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