Phenix, an Anti-waste Application
10 million tons: the quantity of unsold food in France. A third of the food produced in the world is thrown away without being consumed. Phenix applies itself to reduce this waste.
The Idea
Phenix has found local solutions for the food waste global dilemma. Since 2014, Phenix has worked with more than 1,500 charitable organizations to help stores reduce their quantity of unsold products. By partnering with local stores, the company sells its soon-to-expire goods at very low prices. Items with a nearing expiration date used to end up in the trash, but are now in baskets to be sold. Thus they fight against waste and encourage consumer purchasing.
This start-up covers the entire French territory and the concept has been extended to five other countries.
How it Works
The application is very simple. The users geo-locate a local shopkeeper who offers ‘anti-waste’ baskets; composed of the day’s surplus, thus the products are known in advance. Then, they order the basket that suits them. All that’s left to do is pick it up. To further encourage customers to adopt this ecological approach, the application rewards consumer loyalty by offering them discounts on their purchases through a subscription and sponsorship system. Phenix also offers a notification system that alerts the buyer when one of his favorite merchants puts its baskets online.
A Convincing Success
A leader in the anti-waste market in Europe, Phenix has had phenomenal success through its application, which has more than one million committed citizens. Approximately 5,000 companies, including distributors, caterers, wholesalers, shops, and industrialists, trust this company to make the most of its unsold goods. During the pandemic, the application has quintupled the number of its customers. By 2020, Phenix managed to save 44 million meals from the trash and prevent 50 tons of waste on a daily basis.
More info: https://www.wearephenix.com/en/application-anti-waste/
Photo Credits: Adobe Stock
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